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1. The intention economy : when customers take charge / Doc Searls.

by Searls, Doc.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi : Boston, Mass. ; Harvard Business Review Press, c2012Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8342] (1).

2. Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: New York, New York : Portfolio/Penguin, 2014.Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.575 EN] (1).

3. Discrete choice theory of product differentiation / Simon P. Anderson, André de Palma, and Jacques-Franc̜ois Thisse.

by Anderson, Simon P | De Palma, Andre | Thisse, Jacques Franc̜ois.

Material type: book Book; Format: print ; Literary form: not fiction Publisher: Cambridge, Mass. : MIT Press, c1992Online access: E-Book Access E-Book Through EBSCO Platform Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.8343 ASP] (1).

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